Not sure when it went up but it can't have been too long ago. Looked up what it is.It's from Texas Parks and Wildlife, and is a sign on a driving route!

Once you select a loop, information about each site on the loop is listed, including detailed instructions on how to reach each site, examples of wildlife that can be seen, and contacts for additional information. To aid travelers along the trail, each site is marked with a brown sign illustrated with the familiar Scissor-tailed Flycatcher logo which can be seen at the top of this web page, along with a unique site number that corresponds to the map. Just look for the logo on directional signs when driving along the trail to confirm your route and location.

We are part of what is known as the *Cedar Loop*. Here's the map I wonder, given that several items on the route are camps or bed and breakfasts, if the business at the site paid to on the route?