Fake Coffee on the *News* Anchor Desks-Shouldn't *News* Shows Have to Disclose Product Placement?Somervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


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Fake Coffee on the *News* Anchor Desks-Shouldn't *News* Shows Have to Disclose Product Placement?
 


23 July 2008 at 7:52:18 PM
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From Prwatch.org

Two cups of McDonald's iced coffee (BUY!) sit on the Fox 5 TV news desk" during Las Vegas station KVVU's morning news show, writes Abigail Goldman. It's a "punch-you-in-the-face product placement" that will last six months. KVVU's news director says the "nontraditional revenue source" won't impact his station's reporting. But an executive with the marketing firm that negotiated the deal, Omnicom's Karsh/Hagan, said "the coffee cups would most likely be whisked away if KVVU chooses to report a negative story about McDonald's," reports the New York Times. McDonald's has similar product placement arrangements with "WFLD in Chicago, which is owned and operated by Fox; on KCPQ in Seattle, a Fox affiliate owned by the Tribune Company; and on Univision 41 in New York City."


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