Pay for Play-One in Five Companies Have Bought Advertising in Exchange for News StorySomervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


 

Pay for Play-One in Five Companies Have Bought Advertising in Exchange for News Story
 


5 August 2008 at 2:41:48 PM
salon

From PRWatch

What this eseentially means is that when you see an item on the *news*, you can't know whether it is a legitimate news item or you're watching yet another commercial WITHOUT KNOWING IT.

"The survey also found that 10 percent of senior marketers said their organizations have had an implicit / non-verbal agreement with a reporter or editor that anticipated favorable coverage of their company or products in exchange for advertising," states an MSL press release. MSL's Mark Hass called the widespread use of pay for play "troubling," as "without full disclosure and transparency, media lose credibility and their value as an unbiased source of information." More than half of survey respondents also disagreed with the statement that marketers are "following ethical guidelines in new media more than they did a year ago."

Here's the deal. No matter what the media, whether it's a *news* item on teevee or a compiled AP piece, there always ought to be sources for every item. Every person ought to know whether something was sent as a PR piece to be published or was actually something a reporter looked up and researched independently. And it's not enough to take a PR piece and then add some other points of view to it IF YOU DON'T SAY WHERE THE ORIGINAL piece came from. I'm thinking about that human footprint piece I saw the other day that almost certainly was taken from a PR piece. Why shoudln't I be able to read that piece and know the origin?


Permalink Tags:          
     Views: 608 
Latest Blog Post by salon -What's up in Trump's Swamp for August 17 2019?

 You! Leave a Comment! You Know you Want To!
You must be a registered member to comment on the blog.
Your first post is held pending approval to make sure you're not a spammer bot

 Not registered? Or you can login!

LOGON - Name:Password:

New poster comments are moderated, meaning they won't show up until approved... or not.  Be patient-we have lives outside this blog, so it might take awhile You want to be rude? totally stupid? inappropriate? Racist? Bigoted? Flame war baiter? Your post may be deleted. Spammers or people posting pretend interest comments but really wanting to hawk their latest book or sell stuff or govt propaganda flacks won't see their posts published. Comments do not necessarily reflect the viewpoint of the site owner(salon).
If you have a problem with logging in or registering, please speak up right away. Love your comments. Oh, except spammers
More on commenting



Click Here for Main Page



Guest
Today Is  
Saturday, August 17, 2019





Latest Posts

What's up in Trump's Swamp for August 17 2019?
salon 8/17/2019

Trump Continues to be a dirt-bag racist - 7/20/2019
salon 7/20/2019

US House Passes Resolution Calling Donald Trump's Comments Racist (7/16/2019)
salon 7/17/2019

Logos on Cop Cars Other than *To Protect and Serve* ie Punisher or *In God We Trust*
salon 7/17/2019

*No True Scotsman* and *Fake Christians*
salon 7/17/2019

Another Federal Court rules that atheists can lead government prayers (July 2019)
salon 7/14/2019


More Blog Headlines
 



Comments

salon > Quick update on this, via Pacer-Click on pic to see larger (Turk Case Update- Telephone Conference Hearing Set for March 8 2019 )

salon > Lance Been awhile. Send me an email at salon@glenrose.net with the names of who you're talking about, above. Also, the newspaper editor is no longer local, ie officed here, but the paper is run.... (What Happened to Jerry Jacene? )

LanceHall > I'd love to see the Hotel Guest books and see if Jacene's name shows up long before he officially *found* the tracks.  I'd like to know if the Visitor's Bureau has emails wit.... (What Happened to Jerry Jacene? )

LanceHall > I see the land or that part of it is now in the hands of Glen Rose's own Corky Underwood. Is Jacene still involved?   I had already informed the Visitor Bureau manager (who's.... (What Happened to Jerry Jacene? )








Home | Blog Home | About | News | Piazza | Calendar | Audio/Video/Open Rec | Search
Write!  |profile | quotes |
top Daily | top Weekly |top Month | top Year | Top All! | archives | subscribe RSS

 

%>