Hey! All these Colored or Slightly Flavored Waters-WHAT'S WRONG WITH JUST DRINKING.. WATER????Somervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


Hey! All these Colored or Slightly Flavored Waters-WHAT'S WRONG WITH JUST DRINKING.. WATER????

28 June 2008 at 1:21:09 PM

For the umpteenth time I have seen a commercial for a colored, flavored water that shows women dancing around in silky looking clothes. I don't get it. Why would ANYONE PAY for water, even if it's adulterated to look more, um, *designer*?

I saw that Nestle Corporation, which I associate with chocolate but is also apparently the evil empire when it comes to water, is trying to figure out how to get kiddos into the act of drinking water... but not just ANY water, but THEIR water.

To promote its bottled water for children, Nestle has "signed on as a strategic partner" for the launch of "Active Life: Outdoor Challenge," a Namco video game for the Nintendo Wii that will be released in September. Nestle's "Aquapod" water comes in a rocket-shaped bottle, and is marketed to "families with kids aged 6 to 11." The increased scrutiny of the link between soft drinks and childhood obesity led to the creation of bottled water for kids. But, after spending "billions to get children to crave their sugary-sweet, colorful drinks," the beverage industry must now figure out "how do we get kids to prefer water," as Nestle Waters' director of youth marketing pointed out. The "Active Life" game may help insulate both "the video-game and beverage industries from criticism that they contribute to childhood obesity," notes Advertising Age. The Nestle / Namco deal includes one million bottles of Aquapod with branded packaging promoting "Active Life," and coupons for Aquapod water in the video game box. However, there won't be ads inserted into the game itself.

Well, Isn't that nice. I'm sure that parents will appreciate that Neslte isn't OVERTLY MARKETING AND TRYING TO INFLUENCE THEIR CHILDREN.

PS on the Nestle Rep Storming out of the Nantucket Film Festival, from Page 6.

The flick, distributed by Brooklyn-born Yauch (best known as Beasties rapper MCA) and his Oscilloscope Pictures, probes growing privatization of the world's dwindling fresh-water supply. It blames the crisis on Nestlé along with Pepsi and Coca-Cola. "It takes a good look at Nestlé pumping communities around the United States and how they pull water out in order to bottle it and sell it. It depletes the water for farms and irrigation," said one insider.

When Nestlé was mentioned in the movie, the shocked company rep jumped to her feet, spun on one heel and stamped out in full view of the producers.

So what do you think? Do you drink the flavored water?

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