Outsourcing- Newspaper Ads of the Fresno Bee to be done by an Indian companySomervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


Outsourcing- Newspaper Ads of the Fresno Bee to be done by an Indian company

18 July 2007 at 9:15:58 PM

Some years back, I had a job for awhile selling newspaper advertising for a weekly that was part of the Galveston Daily News family. What I did was go out to the clients, sell them an ad, mock up the ad, using clip art, etc, show them the ad for approval, and then, once a week, all of us in the local community newspaper office would drive down to the News to mock up the paper. I enjoyed doing it, I knew all my clients and businesses in the towns and related. The key to selling advertising was visualizing what the client wanted and being able to rough it out and then show it to them for an okay, and I used blue pencil for that, again, along with some clip art, etc. I don't recall ever making a mistake and having to do a redo, but that was because the customer signed off on the draft, making sure their copy was okay, etc.

I read today that the Fresno Bee is going to outsource their ads to India. I looked at the site of the company and I can't really tell how that would work, or why that's such an advantage to ship work off to another country instead of doing it here, but perhaps it's because the work could be done overnight and sent back, via computer, for the next morning. Even so, it sure seems like even simple jobs that Americans CAN do are being done by outsourcers.

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