Is that Documentary You're Watching Really a Shill for Corporations To Press Marketing or Other Agendas?Somervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


Is that Documentary You're Watching Really a Shill for Corporations To Press Marketing or Other Agendas?

25 March 2007 at 2:31:30 PM

Such a fine line between what you would hope would be one person or one group's view of a subject and, more cynically, a documentary created in order to sell product. Wrote before about Big Pharm doing its marketing stint via *Innerstate*... but that's just the start of companies figuring they'll market to you while you think you're watching a documentary.

You're watching *History Channel* and you think you're watching a show about Firemen. Little do you know that an advertising agency has created and marketed the show "Into the Fire" for an INSURANCE COMPANY.

Bleh. Shame on History Channel for accepting that and shame on ME if I ever watch that channel again.

Whereas Fireman's Fund and AOR Ketchum brokered a deal with the History Channel for its Into the Fire in 2006, J&J, through its Centocor unit, is taking its film InnerState to the road in March through June, showing screenings in 14 different cities.

Okay, on History Channel, you're already hunked down watching this pitch. But would you PAY to go to a theatre to watch what is basically a commercial?

"[A generally released corporate movie] sounds... really difficult to me," one entertainment business reporter notes, via e-mail. "What theater in its right mind is even going to book it? And like [the public] would pay to see a 'real' [corporate] movie?"

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