*Content Pollution* - VNRs (Video News Releases) That Threaten the Integrity of TV NewsSomervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


*Content Pollution* - VNRs (Video News Releases) That Threaten the Integrity of TV News

4 December 2006 at 1:20:01 PM

Opinion column in the Star-Telegram that points out that TV News shouldn't have to have regulators breathing down its neck to stop showing VNRs, improperly identified or not at all, as part of newscasts. TV News integrity is at stake (I would argue that TV News integrity, particularly on cable, has been floating in the toilet for some time ready for a flush). But I do agree that these VNRs pollute the news.

We're now flooded with content that looks like news, via the Internet, cable, cellphones, satellite radio, iPods and the like.

What's rare are the channels for real news, and those franchises grow ever more precious. The VNR inroads threaten to make TV news indistinguishable from the endlessly proliferating forms of infotainment by which commercial objectives are engulfing and corrupting the flow of essential news and information.

Here's an example of a Fake News VNR segment I saw on Dallas's Fox News-but this one was at least properly labeled.

P.S. Medialink's revenue dropped by 12.9% in the last quarter of this year in its domestic broadcast services. Could it be that unattributed use of VNR's is starting to snowball?

VNRs on the march. Look at a few examples.

WANE TV in Indiana has a page full of Medialink's VNR-(Compare with the Medialink site) List at this writing includes

    • Create memories this holiday that will last a lifetime (General Mills)
    • Do you know what you own?(Allstate)
    • Trim your tree and your energy bill this season (Phillips)
    • Find your way to Grandma's House (General Motors) (Selling On-Star)
    • New Technology to Monitor AIDS in Africa (BD Diagnostics)
    • Ethanol as an alternative to Gasoline (General Motors)
    • New Technology Reveals Player Preferences (Teradata)
    • Keep Your Electronics Safe (Allstate)
    • Breakthrough Canine Vaccine Helps Prevent Tooth and Gum Disease (Pfizer Animal Health)
    • Moving Bags More Quickly (Siemens)

This site from La Crosse, Wisconsin shows the same video list, entitled "In the Know" but doesn't identify them on that page as being advertisements.

     Views: 606 
Latest Blog Post by salon -What's up in Trump's Swamp for August 17 2019?

 You! Leave a Comment! You Know you Want To!
You must be a registered member to comment on the blog.
Your first post is held pending approval to make sure you're not a spammer bot

 Not registered? Or you can login!

LOGON - Name:Password:

New poster comments are moderated, meaning they won't show up until approved... or not.  Be patient-we have lives outside this blog, so it might take awhile You want to be rude? totally stupid? inappropriate? Racist? Bigoted? Flame war baiter? Your post may be deleted. Spammers or people posting pretend interest comments but really wanting to hawk their latest book or sell stuff or govt propaganda flacks won't see their posts published. Comments do not necessarily reflect the viewpoint of the site owner(salon).
If you have a problem with logging in or registering, please speak up right away. Love your comments. Oh, except spammers
More on commenting

Click Here for Main Page

Today Is  
Saturday, August 17, 2019

Latest Posts

What's up in Trump's Swamp for August 17 2019?
salon 8/17/2019

Trump Continues to be a dirt-bag racist - 7/20/2019
salon 7/20/2019

US House Passes Resolution Calling Donald Trump's Comments Racist (7/16/2019)
salon 7/17/2019

Logos on Cop Cars Other than *To Protect and Serve* ie Punisher or *In God We Trust*
salon 7/17/2019

*No True Scotsman* and *Fake Christians*
salon 7/17/2019

Another Federal Court rules that atheists can lead government prayers (July 2019)
salon 7/14/2019

More Blog Headlines


salon > Quick update on this, via Pacer-Click on pic to see larger (Turk Case Update- Telephone Conference Hearing Set for March 8 2019 )

salon > Lance Been awhile. Send me an email at salon@glenrose.net with the names of who you're talking about, above. Also, the newspaper editor is no longer local, ie officed here, but the paper is run.... (What Happened to Jerry Jacene? )

LanceHall > I'd love to see the Hotel Guest books and see if Jacene's name shows up long before he officially *found* the tracks.  I'd like to know if the Visitor's Bureau has emails wit.... (What Happened to Jerry Jacene? )

LanceHall > I see the land or that part of it is now in the hands of Glen Rose's own Corky Underwood. Is Jacene still involved?   I had already informed the Visitor Bureau manager (who's.... (What Happened to Jerry Jacene? )

Home | Blog Home | About | News | Piazza | Calendar | Audio/Video/Open Rec | Search
Write!  |profile | quotes |
top Daily | top Weekly |top Month | top Year | Top All! | archives | subscribe RSS