Fake News O Day- Thought it would be interesting to see where these videos pop upSomervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


Fake News O Day- Thought it would be interesting to see where these videos pop up

16 November 2006 at 1:29:45 PM

I was looking at some of the VNRs that get sent out to television news and then are repackaged, so that the viewer doesn't realize that he or she is actually watching a PR piece. One way these are faked to try to gain viewer trust is to use someone that looks like a reporter, even a local reporter, like Kate Brooks from Medialink, one of these PR companies.

Here's the video "Kate Brooks has More"  - Medialink creates corporate PR pieces.

Now, let's watch for these to show up on local news WITHOUT identifying that they are actually PR pieced paid for by corporations.

New Medical Device Improves Chances of Survival for Cardiac Arrest Victims
Advanced Circulatory Systems - (hawking Rescue Pod)

Solar Power Makes a Comeback (General Motors Shill) apparently GM is now selling solar

Have a Holiday Open House (General Mills paid for this one) -Betty Crocker kitchens featured

Ideas to Reduce Stress During the Holidays (General Mills - Scott McCall of Walmart talks, shows Chex cereal. Mike Morris, Medialink publicist at the end of this. Now, you might think he's a reporter.... NOT.

NASCAR Victory Pays Off in More Ways Than One (General Motors paid for this one).  PR for GM Goodwrench. Jim Moloney from Goodwrench in video, Adam Oatley, high school student. Mike Morris was the person narrating the PR bit.

Tire Pressure Warnings (General Motors)- John Maxgay of General Motors in bit, Andrew Schmertz of Medialink narrates-he's a senior producer of this stuff.

Man vs. Machine: Competition for Mobile Message Speed and Accuracy (Nuance Communications) Competition for SMS messaging using Ben Cook and jazzy music. Showing how the text to speech recognition software they're hawking is faster than typing.

Changing the Way Americans View Power Plants ... Literally (Siemens) Hawking GIS, Curt Pringle, mayor of Anaheim in video, Marcie Edwards, Kate Brookes (that's how it's spelled here) narrating.

This Veterans Day: Ask. Learn. Share. (Pearl Harbor Memorial Fund)

and these newest ones from today

Playstation 3 Hits Store Shelves (Sony)- Bobbi Owens narrates this and they have someone black in the first scene.

I don't watch much local news but I might for a bit just to see if the local channels are sneaking this stuff in without identifying they are VNRs.

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