Using RFID to Track You and Market to you When You Play Golf for EntertainmentSomervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


Using RFID to Track You and Market to you When You Play Golf for Entertainment

4 October 2006 at 11:08:43 PM

Ah, The good old days of going out to a golf range and hitting a few balls, maybe losing some in the woods. Gone... now you and your balls  (golf balls, that is) are tagged via RFID and tracked.

TopGolf turns swing practice into a competitive activity. Players aim at dartboard-like targets; sensors read a microchip embedded in each ball and award players points depending on where their balls land.

Each TopGolf visitor must purchase a reusable membership card for $3. Before a game, players swipe their cards through a computer to receive several electronically tagged balls marked with their information.

At the hitting bay, they roll each ball past a sensor that syncs it with the scoring monitor. Depending on the time of day, the cost of a 20-ball game varies from $3 to $6.

Another advantage to this system: Because each player's data is associated with a membership card, TopGolf knows a lot about its clients. If a player hasn't visited in several months, for example, the company can send an e-mail offer for a free game on the next visit.

Aim for the Pin TopGolf, the chain's signature game, awards points for each ball that lands in a target.

Targets are situated 25 to 250 yards from the tees; each has a colored flag in the center. TopChip is a different game in which the screen directs players toward specific targets.

Either way, if the ball lands in a target, the distance and points accrued are relayed wirelessly to a computer, which displays where the ball landed and tabulates scores on a screen in the player's bay.

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