Heh! Baby Einstein Follies and Repercussions for Those Who Point Them OutSomervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas

Baby Einstein

Heh! Baby Einstein Follies and Repercussions for Those Who Point Them Out

16 March 2010 at 1:58:22 PM

Remember all that Baby Einstein-have your infant watch a video stuff? Even Bush hawked that stuff in a SOTU address. But there was ZERO proof that that was educational.

Then, in 2007, CCFC took on the bigfoot of kids' marketers: Disney. Specifically, the organization went after the Disney-owned Baby Einstein company, which for years had marketed its videos for babies for their supposed educational value, despite the lack of any scientific evidence—and despite a recommendation by the American Academy of Pediatrics that children under the age of two should watch no television.

CCFC took its complaint against Baby Einstein and a similar company, Brainy Baby, to the Federal Trade Commission, arguing that the educational claims amounted to false and deceptive advertising. In response, Baby Einstein dropped the word "educational" from its marketing materials. Last year, the company also began offering refunds to families who had bought its videos, after a group of public interest lawyers threatened a class-action suit.

CCFC got pushed out of its space. I guess it doesn't pay to expose baloney.

In a Feb. 10 letter to JBCC's president, John Weisz, Poussaint wrote that he has been "filled with great anguish" since being informed that the center was "pushing out" CCFC.

"I find the timing of your decision to expel CCFC from Judge Baker very difficult to understand, coming just before I was to receive the World of Children award, which was supposed to be a celebration—not a repudiation—of my work," he wrote. "Splitting CCFC and the Media Center is like breaking up a close family....

"You told me that the mission of CCFC—to protect children from harmful exploitation by corporate marketers—is not in line with the Judge Baker mission," Poussaint continued. "Indeed, we were told that we could no longer criticize any corporations, even if they were exploiting children. You implied that advocacy on behalf of children was not a significant mission of JBCC. I respectfully disagree. I believe it is the obligation of all health and mental health institutions, and professionals, to stand up to an entity that is harming children..."


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