Video-Land of the Dinosaurs CEO Talks to City about Getting 4b Money February 8 2010


 

Video-Land of the Dinosaurs CEO Talks to City about Getting 4b Money February 8 2010
 


10 February 2010 at 10:45:58 AM
salon

Presentation by CEO of the venture. Part 1 -will post part 2 which is the questions about it later on today.

 

Rough transcript (please listen for exact wording)

My name is Jay Clayton and I am the president of Land of the Dinosaurs LLC, along with Mike Dooley and Jimmy Pierce. We created this company, basically, to help the City of Glen Rose improve its tourist proposition and provide something that will help our tourists stay here.... there's not a whole lot of things for a tourist to come in and do and stay during the evening. ... We've got animatronic dinosaurs, live action cast, songs, written specifically for what is happening here. Jurasic Park meets Swiss Family Robinson meets Andrew Lloyd Weber. Commissioned study with IMpact Data to see how much money owuld be brought in. Glen Rose should experience 13 million dollars in additional revenue over the next 10 years and that's based on just the play itself. Run during summer months, right before the Promise. When the Promise first started you may remember it ran longer than it does now, we've taken the concept and provided a larger potential audience. Instead of the Texas Amphitheatre being dark 10 months out of the year, we're going to eat up 3 months of that. Impact data also looked at hotel revenue-additional 6 mllion dollars worth of revenue over 10 years. started viral marketing campaign yesterday, as results of 4b vote, we need to get started on this. May 28th


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