Claritin response to claim kids being used as drug pushersSomervell County Salon-Glen Rose, Rainbow, Nemo, Glass....Texas


Claritin response to claim kids being used as drug pushers

15 September 2009 at 9:52:46 PM

In a previous post I made here, I was shocked that kids are being used to push drugs in these commercials. I did contact the company and have received a response. Although I still disagree with their stance and use of children in pushing their drugs, here is their response in full and unedited:

From: Stidham, David (SPCorp)
Sent: Friday, September 11, 2009 8:19 AM
To: Harper, Paul
Subject: Re: RE: Claritin using kids as drug pushers

Dear Mr. Harper:

Thank you for taking the time to contact Schering-Plough Healthcare and share your comments and concerns regarding our Claritin Chewables Television Commercial.

Our commercial is targeted to moms and does not direct children to ask for Claritin. Moms, who are empathetic and want to help their children find relief from their allergy symptoms, can select Claritin Chewables to help relieve those symptoms. As you noted in your message, you saw the Claritin advertisement on MSNBC, a channel not noted for children's programming.  Please know that we carefully select dayparts and programming for our ad to ensure it is always targeted to moms (e.g. daytime soaps) and never shown in programming for kids (e.g. cartoons).

We respect your point of view and you can be assured that we will continue to reinforce our policy and be sensitive to the content of our advertising and the shows and stations where we place these ads.

Again, thank you for taking the time to email us and for sharing your thoughts and concerns.

With kind regards,

David J. Stidham
Manager, Consumer Relations.  

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